Tennis Sponsorships in the Crypto Era: Trends and Predictions
Tennis Sponsorships in the Crypto Era: Trends and Predictions The world of sports sponsorship has been transformed by the rise of cryptocurrencies, blockchain technology, and NFTs—and tennis has been no exception. In recent years, partnerships between tennis...
Beyond the Court: The Economic Impact of Tokenizing Tennis
Beyond the Court: The Economic Impact of Tokenizing Tennis The global tennis industry is a multi-billion-dollar market, encompassing professional tournaments, player sponsorships, clubs, coaching, retail, and broadcasting rights. Despite its economic significance, the...